James R. Williams Co-founder and Managing Member
A 30+ year veteran of the media industry and a lifetime sports fan, Jim brings expertise in corporate management and business entertainment on an international scale to his role at SweetSeat. He’s a genial genius at building teams and systems that perform consistently at the highest level.
Former Senior Vice President, Global Broadcast, at Associated Press, Jim started in sales with the organization after graduating from the University of Alabama and rose through the ranks in the broadcast division, eventually overseeing 1,400 employees and over $350 million in annual revenue. Under his leadership, the division’s share of AP’s total revenue grew from 17% to 51%.
Jim served as a member of the Board on three AP joint ventures/partnerships, and after retiring, co-founded News Media Management, LLC, a DC-based media company focusing on congressional policy news. He sold the company’s services to two major national media companies prior to launching SweetSeat LLC.